Zero to CEO: How to protect and build value in a brand with Steven Weigler
In this episode of Zero to CEO I speak to Intellectual property and business attorney, Founder and Managing Partner of EmergeCounsel, Steven Weigler. Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele legal counsel on the protection of intellectual property and business assets at a lower price point than large legal firms. In order to fulfill its mission, Steven developed systems-based approaches, which combine best in-class legal technology for legal research and management combined with a strong empathetic human element. We discuss the role of IP and Business Counsel, how to protect your brand nationally and internationally, legal steps to take in maximizing value in the eComm space, jow technology has changed the law firm model, and protecting SaaS models through IP and business strategies.
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