Startup Essentials:

Previously a workshop at the University of Pennsylvania’s Wharton school.

After writing Strap on your Boots, I was approached by PhD students from the University of Pennsylvania’s Wharton school of business to create a workshop and teach it as a guest lecturer for their entrepreneurship program. After teaching the workshop for several semesters and seeing the entrepreneurs succeed using my methods I expanded this course for any entrepreneur to take, on Udemy.

Enroll in the Course on Udemy or Skillshare:

What You’ll Learn:

— How to validate your idea

— How to figure out your target market

— How to use data to drive your decisions

— How to choose your cofounders & team

— What to look for in mentors or advisors

— The legal documentation you will need

— How to build a Minimum Viable Product

— How to have a successful Beta Launch

— How and why you should use Analytics

— How to craft a story to pitch investors

— How to monetize your platform

— How to choose and seek out investors

— How to scale your company

— How to drive user engagement

Watch the Commercial: