Course

Startup Essentials:

Previously a workshop at the University of Pennsylvania’s Wharton school.

After writing Strap on your Boots, I was approached by PhD students from the University of Pennsylvania’s Wharton school of business to create a workshop and teach it as a guest lecturer for their entrepreneurship program. After teaching the workshop for several semesters and seeing the entrepreneurs succeed using my methods I expanded this course for any entrepreneur to take, on Udemy and Skillshare.

ENROLL IN THE COURSE ON UDEMY OR SKILLSHARE:

WHAT YOU’LL LEARN:

  • How to validate your idea
  • How to figure out your target market
  • How to use data to drive your decisions
  • How to choose your cofounders & team
  • What to look for in mentors or advisors
  • The legal documentation you will need
  • How to build a Minimum Viable Product
  • How to have a successful Beta Launch
  • How and why you should use Analytics
  • How to craft a story to pitch investors
  • How to monetize your platform
  • How to choose and seek out investors
  • How to scale your company
  • How to drive user engagement