Course
Startup Essentials:
Previously a workshop at the University of Pennsylvania’s Wharton school.
After writing Strap on your Boots, I was approached by PhD students from the University of Pennsylvania’s Wharton school of business to create a workshop and teach it as a guest lecturer for their entrepreneurship program. After teaching the workshop for several semesters and seeing the entrepreneurs succeed using my methods I expanded this course for any entrepreneur to take, on Udemy.
What You’ll Learn:
— How to validate your idea
— How to figure out your target market
— How to use data to drive your decisions
— How to choose your cofounders & team
— What to look for in mentors or advisors
— The legal documentation you will need
— How to build a Minimum Viable Product
— How to have a successful Beta Launch
— How and why you should use Analytics
— How to craft a story to pitch investors
— How to monetize your platform
— How to choose and seek out investors
— How to scale your company
— How to drive user engagement