About the Book

The culmination of years of startup experience

Strap On Your Boots Book Cover

A realistic guide to building and scaling your startup.

After years of repeating the same strategies in various companies and seeing success in some of them, this book was written to help decrease the risk associated with building a new startup. Everything in this guidebook can be easily duplicated by anyone. All you need is determination, patience, and the willingness to learn new things.

Proven methodologies from real startup experience
Step-by-step strategies you can implement immediately
Practical advice for avoiding common startup pitfalls
Real-world examples and case studies

What You Will Learn

These are just 6 of the 50+ topics you will learn in this book. You won't learn this stuff in school, that's for sure.

01

Validate Your Idea

Everyone thinks their idea is worth a million bucks. In this book you will learn how to properly validate it.

02

Target Market

How do you know exactly who your market is? You will learn how to figure that out, and how to target them.

03

Monetization

Learning how to earn revenue from your business is instrumental in your success. So let's learn how to monetize!

04

Scale Your Company

It's hard enough to build your company, but scaling it is another thing. Learn how to properly scale.

05

Data Driven Decisions

Whenever you make a choice, it should be backed by data. This book will teach you how to do just that.

06

Minimum Viable Product

Before you build a full blown company you will need to test your theory by building an MVP. Well let's get started!

What Readers Say

Real feedback from entrepreneurs who've read the book

"After spending thousands of dollars building an app and failing, I read Jason's book. Now I have a clear path to building a data-backed MVP!"

Sonia Lemus Cofounder / Kinokoa

"As a student, it's been challenging to jump into the world of startups. After reading Jason's book, my eyes have been opened to a whole new world. Now I have the information I need to create my first tech startup!"

Josh Kerman Student & Entrepreneur / Champlain College

"Before reading Jason's book, I was a newbie to the tech world. Now I have an arsenal of tools to help me grow my new tech startup along with the wisdom needed to succeed!"

Devon Logan Founder / Miles

About the Author

Jason Sherman is a successful innovator, award-winning filmmaker, published author, and tech startup expert. He is the CEO and co-founder of B2B SaaS AI Agent platform Vengo AI and the author of the AI Gold Guide.

With over two decades of experience in technology and entrepreneurship, Jason has founded multiple successful companies and has been featured by major media outlets including the Wall Street Journal, USA Today, The Verge, and many more.

Ready to Start Your Entrepreneurial Journey?

Get your copy of Strap On Your Boots and join thousands of entrepreneurs who have transformed their ideas into successful businesses